Join us for an overview of the PEO Playbook, NAPEO’s industrywide messaging campaign designed to help members communicate the value of PEOs with a clear, consistent voice. Britt Jordan, senior vice president at LSG, NAPEO’s communications firm, will discuss why the campaign was developed, explain why consistent messaging matters, introduce the key messaging resources available to members and demonstrate how to put the playbook into practice when communicating with business owners, policymakers, the media and other key audiences.
Attendees will walk away with the tools and guidance they need to effectively communicate the value of PEOs to the audiences that matter most while helping strengthen the industry’s collective voice.